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Putting the Customer 1st

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Dedicated to improving every aspect of the shopping experience

Launched in 2005, Putting the customer 1st represents our long-term commitment to creating a customer-focussed culture which is at the very heart of our thinking.

Dedicated to improving every aspect of the shopping experience, we aim to make life easy for our customers, giving them great ideas, making purchase, delivery and payment fast and simple.

  

Based around well-proven quality principles, we are training our staff in a range of improvement techniques designed to tackle every aspect of our business, as viewed from a customer perspective.

Lead and sponsored from the top, over 150 separate live projects are already underway to transform the overall customer experience and improve the effectiveness of our organisation.

Already, we are seeing fundamental changes as our staff embrace the concepts and techniques, and we expect this to grow as we make putting the customer first part of our organisational DNA.